source:Industry News release time:2022-03-26 Article author:sznbone Popular:pcb
In recent years, low-cost circuit board proofing has been a hot topic for us. There are mixed opinions on whether price reductions are needed to attract customers. We just look at it on the surface, low-priced circuit board proofing may not be harmful to the company, and it may even win more buyers, relying on a strong user base to provide different services for different customers. This method is only suitable for that kind of large and medium-sized enterprises. For small circuit board manufacturers, the lower market price will continue to squeeze their gross profit, and it will also cause the bad phenomenon of "bad money drives out good money". lead to a major shift in the industry.
Different experts have given different views on this. An industry expert expressed a negative view of this public opinion. He believes that the major changes in the industry are simply alarmist, and no one has the ability and right to reform the rules. The big change is only spread in the mid-to-low-end market, and it has no impact on the whole. If you want to occupy a place in the industry, in fact, the most important factor is not from the opponent, the key is to recognize yourself.
In fact, he is not the only one who thinks so. Another authoritative expert who did not want to be named also stressed that it is impossible for the industry to redefine the rules. The circuit board proofing market belongs to the traditional industry, and the threshold is not high. Even if you use a low-price strategy to reduce the living space of small Beijing circuit board manufacturers, there will still be other new merchants pouring in. Therefore, the circuit board proofing industry will always exist and be indispensable.
Xiao Bian believes that the end result of attracting customers under the banner of low prices must be beneficial to each other. Vicious competition is harmful to nothing, and everyone should face such problems objectively. Don't always think about compressing your own costs and profits! What everyone should do now is to actively respond to the call of my country's current policies, make every effort to innovate independently, go all out to expand their thinking, and strive to improve their personal value. Compete for market share with independent innovation and retain enterprise customers with technical level.
pcb circuit board proofing
An industry expert also pointed out that appropriate industry competition will promote the rational development of the market. However, the current low-cost circuit board proofing has made the market a mess. If you want to get back to the way it was before, you have to invest more time and effort. It is suggested that manufacturers can reduce surcharges appropriately by reducing costs -> optimizing management -> internal consumption pressure, and if conditions permit, they can exempt additional fees, allowing customers to enjoy solid discounts. This deceptive price reduction method will only destroy customer trust in the company, so it is better to be pragmatic.
If the company lacks profit margins, there will definitely be problems with the quality of the products. After all, only profit can be made to survive. In fact, the most critical reason for the outbreak of many safety incidents is that the product quality is not up to standard. Fortunately, the market is now slowly normalizing, and quality as the core will continue to be the core concept of the company. Looking at the PCB industry from a long-term perspective, the prospects are still good. What is certain is that it is difficult for merchants who only do processing to occupy a place in the industry. For this reason, some large manufacturers have begun to design their own professional software to facilitate the design of circuit board proofing and the research and development of related products.
Enterprise popularity can be improved through low prices. For large PCB manufacturers, the most important thing is to compete for the entrance and deal with the endless orders. It is recommended to pull them into enterprise services reasonably. Enterprises can rely on perfect after-sales service. To make up for the loss of circuit board proofing.
However, for small circuit board manufacturers, orders retained through low prices will not be able to guarantee quality and quantity, and deliver on time. In addition to this there are all kinds of product problems, which are inevitable. This situation will greatly affect the reputation of the merchant.
Although price is still the key factor for customers to choose products, with the gradual standardization of circuit board industry standards, it is impossible to retain old customers through low prices alone. Product quality is the cornerstone of the company's survival, and customers can choose the company's reassurance. Large-scale circuit board manufacturers will compete for entry, and will inevitably retain customers at low prices. However, for small circuit board manufacturers, only by impressing corporate customers with product quality and technical level can they increase their market share. The above is purely personal opinion, if you have any questions, please leave a comment below, and you are welcome to discuss together.
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